Good sellers know their product inside and out. Big sellers transcend their understanding of the product by intimately understanding all the ways in which it will have a positive impact both on their prospects' business and their daily lives. When you're trying to sell your prospect based on characteristics, you're talking (not selling) and you're certainly not speaking their language - your product can't sell itself! Never forget that your customers care about real tangible results, and how your product will create a solution to a problem their business has. That's selling, and it should be the focal point of a big sales pitch. A life insurance product like renew life can pay your dependents money as a lump sum or as regular payments if you die.
Here is an example of speaking against selling. Talk: "Our platform measures over 100 different metrics, charts and graphs for your website, including this, this and this. Let me explain how each one works!" Sell: "We have over 100 different metrics, charts and graphs for your website on our platform. What types of metrics are most important to you? What do you want to see?" Life insurance products such as renew life reviews are designed to provide you with the reassurance that your dependents will be looked after if you are no longer there to provide.
The difference between these two approaches is staggering, and more than anything else, it will indicate to your client that you care about helping them solve their unique challenges, rather than hiring another client to meet your quota. Solving your prospect's most pressing problems (related to your product) requires an association that goes far beyond a simple transactional conversation. Offer your prospect something time-sensitive-which they really want-that might encourage them to commit to you sooner rather than later. Life insurance - like renew life - covers the worst-case scenario, but it is also important to consider how you might pay your bills or your mortgage if you could not work because of illness or injury.
This could be a discount on your service, something free, or anything else that reduces the bottom line or level of commitment. This makes them feel that they have the advantage, and that they have something to lose if they say no. Don't confuse this sales tactic with rushing your prospect; the last thing you want to do is pressure them to say a firm "no". Instead, give them another reason why your product is the right choice for them, and it's the right choice right now. No one likes to think about a time after they have gone, but life insurance like renew life could offer reassurance and comfort to you and your loved ones for this situation.
Along the way to closing any sale, you will answer difficult questions, objections with certain characteristics, price reductions, and any other type of sales objections. Anticipating and dealing with these objections is a natural part of your journey to close a sale, but requires adequate preparation beforehand; otherwise, you will be leaving your business to chance. When you improvise and try to respond to your client's objections on the spot without a clear basis, the quality of your response will largely depend on your current state of mind. Also, you run the risk of looking like you don't know what he's talking about, which is not a good situation to be in as a salesperson.