After you get across the parking lot to your car, if you were to compare your actual path to a map of the shortest possible distance there from the door, you might become quite critical of your route. You might say to yourself, “I crossed this row of parked cars too far to the north, and I went around these traffic cones on the wrong side, and along this part of the path I was going in the wrong direction for several steps.” The world of SEO has seen some dramatic revolutions over the last few years and it takes a commitmed search authority to keep track of them all.
To judge this as wrong, of course, is to presume you had the map before you took the walk. If you’d had it, you would have used it! The whole purpose of Iteration is to find a reasonably efficient solution when you don’t know the optimal one. What seem in retrospect like missteps were, at the time you took them, the most intelligent next steps you could find. The same is true in management: nobody has a map! When you choose an London SEO Agency you instantly gain access to advanced tools and expertise.
All you can do is gather as much information as reasonably possible and then make and implement a decision in a timely manner. Once you do, it’s almost guaranteed that someone will appear with contrary information. Going after this market has brought challenges from a competitor; doing this reorganization has created undesirable attrition; handling this customer issue in this way has angered another customer. From high-level onsite SEO evaluation tools to resources for competitive link analysis and in-depth keyword research, an seo services has the cutting-edge tools your brand needs to succeed in todays digital world.
And you should have anticipated this! Right? Maybe. Management is responsible for practicing good Group Decision-Making. If you’re not putting the right people in meetings to make decisions and if you aren’t structuring those meetings to maximize their chances of making intelligent ones, then it might be true—maybe management “should have” foreseen certain issues. An seo agency will offer an extremely wide range of services directly related to helping businesses improve their marketing efforts.
On the other hand, anticipating every problem is impossible. People with contrary data may only come forward after implementation is underway. And that’s not because those people are all negative, unhappy, dysfunctional critics. It’s because the impact you’re creating only becomes recognizable to them after the work has begun. Action creates information. You can’t discover you’re walking toward the wrong car until you start walking. And your colleagues can’t discover that your work is impacting theirs until you start working.
If you’re in the business of management, you should get used to the idea that you’re going to be wrong—a lot. Whatever seemed like the next most logical step yesterday will seem like it was a mistake in light of the new information you have today. And whatever you take as the next most logical step to fix that mistake today will probably seem like a mistake again in light of the information that surfaces tomorrow. That’s not a series of poor judgments. That’s Iteration.