Old Boiler vs New Boiler

Having your boiler serviced regularly can prevent any future leaks, or any other nasty surprises down the line for that matter. Either way it's best to give us a call to let one of our professional heating engineers diagnose the cause of the problem. Tapping may also be caused by …

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Entertainment Company Language

Consider the entertainment company language. The marketing and PR folks at Disney (did you guess it was Disney's corporate overview page I quoted from?) should be thinking about what customers want from an entertainment company, rather than just thinking up fancy words for what they think they already provide. Why …

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How to choose the best branding agency

This post is about how to select a professional branding agency. Strategic branding is about expressing your personality and values. Branding is not a cost of doing business, but an investment that pays dividends. No fluff, no bumf, just a razor-sharp vision of the future for your brand with a …

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Getting Everyone On Board

I have always been keenly aware that I have the kind of personality that attracts people to me and to whatever I’m excited about. The authors of the assessment tool Strengths Finder call this “woo.” While I was at Lancaster, I used this ability heavily. In fact, as soon …

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Present The Right Solution

Good sellers know their product inside and out. Big sellers transcend their understanding of the product by intimately understanding all the ways in which it will have a positive impact both on their prospects' business and their daily lives. When you're trying to sell your prospect based on characteristics, you're …

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Focus On Home and Work Teams

Just as a work team makes it possible to do more than you could do on your own, a home team lets you focus at work, and spend your off-hours in enjoyable ways. For many of us, the primary home-team need is childcare. In non–social distancing times, this might …

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You Can Be Wrong In Management

After you get across the parking lot to your car, if you were to compare your actual path to a map of the shortest possible distance there from the door, you might become quite critical of your route. You might say to yourself, “I crossed this row of parked cars …

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Levels of Confidence

Leaders have created a foundation for confidence that permits unexpected people to achieve high levels of performance, and to do it as part of a successful team. Each time the team or the organization wins a victory, support for confidence is increased. An occasional win turns into a long winning …

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